I’m a seasoned Communications pro who has built and run Industry Analyst Relations programs for start ups through mature tech companies over the past 20 years.
I help companies not only gain awareness with their key analysts, but also utilize analyst insights to inform internal strategy and to better position them against competitors.
Whether you’re a start-up looking to introduce yourselves to the analyst community, or if you’re a large company needing to refresh your approach, I’d love to work with you!
Areas of Expertise
Start-up Analyst Relations
Product Launches
Category Creation
Analyst Events
Recent Projects
A fully virtual Industry Analyst Day, streamed live.
A custom analyst project garnering valuable pre-IPO news coverage.
A new market category that disrupted long-held analyst perceptions.
My AR Philosophy
Industry Analyst Relations is a two way street. Conducting briefings and keeping your key analysts informed is just one part of your strategy. A best-in-class AR program will invest in relationships with the analysts who are most relevant to your company, and utilize analysts as a sounding board to inform your internal decision making and strategy.
Once you have your “AR hat” on, you can start thinking about your own company’s moves more objectively, and will be better positioned to both fulfill your internal goals and succeed against your biggest competition.